When you want to create your own website, the first thing that comes to your mind is how would I manage in doing SEO? It seems like simple questions but it matters a lot in doing your website successfully. You may not think you would need to apply SEO to your marketing website but the truth is that you probably HAVE to do it unless you do not need the organic traffic from the search engine.
How To Make Your Website SEO Friendly
When buyers are searching for something they want to buy, those words they enter to the search engine are called the buyer’s keywords. These are usually very specific because the buyer already knows what they are looking for. You should avoid non-buyer’s keywords like such as “free” and so on since people who don’t want to spend a dime for a product use those words. You are laser targeting the potential visitors to your site and you do that by getting very specific.
Here are some SEO things you can check: Do the sites have title tags? Do they have META tags and do they display your chosen keywords properly? What’s the keyword density on the page? If you find that these areas are lacking in your competitor’s pages, you have a good chance of ranking high for your chosen keywords. But if you find that the elements exist, ask yourself if you can do better. Can you create a better title, without stop words? Can you use the keywords to create a better density on the page?
There are several tools available for keyword research. Some are paid and some are free. There is a tool provided by Google called AdWords external keyword tool. For most of the keyword research activities, this tool will be sufficient. If you have special keyword research requirements, you can check for advanced keyword research tools which I am using right now for my keyword research as shown below.
ALT tags have the added benefit of getting a better score with the search engines. When it comes to SEO, this is often forgotten about. So just keep in mind that by having some of the keywords in your ALT tags, you’ll be more descriptive to both humans and the search engines.
An analysis of Google’s algorithm to show that a website offering irrelevant backlinks are ignored by Google. Also, if a backlink, in particular, is to violate the rules of search engines, then that too can be a cause for backlink value low. Backlinks have less public relations value are also useless. Backlinks as not being tracked by Google. Therefore, the backlinks of high quality is what you need for your website to get ranked.
Education websites from high schools, colleges, and universities are highly prized backlinks. Anything with .edu at the end of it is SEO gold and has the value of 1000+ regular links. These are a bit tricky to get so you might have to offer something in return or get involved with their establishment in some way.
You can obtain authoritative link by providing good content. When you write good content, your visitors will talk about you on their blog. They will include a link to your site as well so that their visitors can refer to it.
Obviously, SEO depends on the engines and these frequently change their algorithms. Worse, the changes made are not made public. Even SEO professionals admit that finding the best SEO practices is really hard every time the search engines change their algorithms.